Vitality's professional hair care products — available at Magica Beauty Pro
Official Distributor · United States

Professional Beauty Supply
for Salons & Stylists

Magica Beauty Pro is your authorized US source for Vitality's — Italy's premium professional hair care brand. From salon-grade hair color and developers to deep treatment systems and styling essentials, we bring salon quality products directly to licensed cosmetologists and salon owners across the country.

Professional Grade
Salon-grade hair color, bleach powders & oxidizers for licensed professionals
Wholesale Pricing
Register as a licensed cosmetologist for exclusive trade discounts & bulk orders
Education & Events
Masterclasses, advanced color techniques & beauty industry networking events
Fast US Shipping
Professional beauty products shipped nationwide from our US warehouse

Italian Craftsmanship.
American Professional Standard.

Founded by Anna Vakulych, international brand trainer and hair color specialist, Magica Beauty Pro was created to give US salons access to professional hair care wholesale products that truly perform. We are the official distributor of Vitality's — a trusted Italian brand delivering salon grade hair care products, professional colorants, and home care lines used by top stylists worldwide.

Meet Our Team
Anna Vakulich — founder of Magica Beauty Pro, international brand trainer
Anna Vakulich
Founder · International Brand Trainer
For Salons & Distributors

Open a Wholesale Account
& Access Professional Pricing

Are you a licensed cosmetologist or salon owner? Register for a professional trade account and get access to wholesale hair color products, exclusive pricing tiers, and priority support — built for beauty professionals.

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Everything Your Salon Needs,
All in One Place

Salon-quality home care — professional shampoos, conditioners and hair masks 01
At-Home Treatment
Home Care

Salon-quality shampoos, conditioners & hair masks — maintain your color and treatment results between visits.

Shop Home Care
Professional hair color, bleach powders and developers for licensed stylists 02
For Licensed Professionals
Professional Use

Professional hair color, oxidizers, bleach powders & complete salon systems — crafted in Italy for demanding stylists.

Shop Professional Line
Professional salon tools and accessories — brushes, foils, clips and more 03
Equipment & Accessories
Tools & Accessories

Everything a professional stylist needs — brushes, foils, clips, capes & tinting accessories for a flawless finish every time.

Shop All Tools
Wholesale · B2B · Salons
Are You a Licensed Professional?
Register for Exclusive Wholesale Pricing